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Marketing and Advertising practices

moCal Marketing and Advertising practices
Effective from: 01st January 2024

At moCal, we believe in connecting our users with the most innovative resources to enhance their experience with our online calendar of teams and group events. Whether we’re introducing a new product or offering ways to improve your team’s productivity, we’re here to help. However, we respect your wishes and you may opt out of such communications at any time.

moCal email, telephone, and postal mail marketing

If you choose to receive marketing communications from moCal, we will ensure that they are tailored to your interests. For example, we use our emails to monitor communications and measure their effectiveness. Our recommendations are based on your use of the moCal Services, and we may collect information about you through third-party forums and social media. Business customers who agree to be sold may disclose their personal information to our partners for relevant communications. We adhere to strict privacy standards and do not disclose our customer information to third party vendors without our consent.

Personalizing moCal Apps and Websites

We strive to customize your experience with the moCal Apps and Site by providing information, offers, or recommendations based on your interests. To understand more about your privacy options regarding your personal information, please review our Privacy Policy.

moCal interest based advertising

Our online advertising campaigns are designed to display ads that align with your interests, determined through your interaction with our apps and websites. We also collect insights from other companies to better understand your preferences. These interest-based ads, or online behavioural ads, are placed on sites using ads run by third-party advertisers.

These ad services use cookies and similar technologies to measure ad effectiveness and infer your interests. Our partnerships with ad platforms enable us to show you tailored ads across various websites and apps, based on your use of moCal services across your devices.

Opting Out of moCal Interest-Based Ads

If you prefer not to receive web or in-app ads based on your usage of moCal apps and websites, you can set your preferences to limit ad tracking or inform us directly.

Compliance with Advertising Standards and Regulations

moCal adheres to the standards and guidelines of authoritative bodies in different regions to ensure responsible advertising practices. This includes compliance with:

  • Indian Digital Advertising Alliance (IDAA)
  • Digital Advertising Alliance (DAA) in the USA
  • European Interactive Digital Advertising Alliance (EDAA)
  • Middle East Digital Advertising Alliance (MEDAA)
Joint Data Controller Arrangements

In certain cases, moCal and other platforms may act as Joint Data Controllers. For example, users of outdated moCal software may see relevant ads on other platforms. For information regarding your data protection rights in these cases, please contact the respective platform directly.

Third-Party Login Credentials

When you use third-party credentials for moCal services, like social sign-on, we may share limited information with the third party. For more details on how these platforms manage your information, please refer to their privacy statements.

Ads on Third-Party Platforms Ads placed by moCal on other platforms may also be based on information you've provided to those platforms. Information shared by moCal for ad purposes is used solely for displaying our ads. Please refer to the privacy policy of the respective website or app for more information.

Global Privacy Control Compliance

moCal websites recognize Global Privacy Control signals from web browsers. If your browser sends this signal, we automatically opt you out of moCal’s use of advertising cookies on that browser. For more information on moCal’s advertising practices and your privacy choices, please visit our privacy policy page.